Explore today's three major challenges for establishing a competitive online presence, and dive into the Website Platform to help you overcome them!
An outdated design leads to poor website performance and low shopper engagement.
Impact to your Business:
Personalizing the browsing experience for visitors improves shopper interest, leading to higher engagement and conversion rates. A modern, mobile-first website builds immediate shopper trust for your shoppers.
Why you should act now:
You're losing potential customers— An outdated website design can frustrate visitors, causing them to leave and choose competitors with a more modern, user-friendly interface.
Your brand perception suffers— An old design can make your business appear less credible and trustworthy, diminishing your brand's reputation before a shopper even sees your cars.
Your site performance is suboptimal— Modernizing your design can enhance loading speeds, improve mobile responsiveness, and ensure better overall functionality, leading to a superior user experience.
Failing to attract and convert online shoppers means you're missing out on the largest segment of in-market buyers.
Impact to your Business:
A high-performing website acts as your 24/7 digital salesperson, consistently generating a pipeline of qualified leads and turning online traffic into qualified leads.
Why you should act now:
Your competitors are capturing your buyers— Every day your website fails to convert, your competitors are engaging the customers you should be selling to.
Your marketing dollars are wasted— Driving traffic to a site that doesn't convert is like pouring water into a leaky bucket. You're paying for clicks that don't turn into leads.
You're invisible to modern buyers— The vast majority of the car buying journey happens online. Without a strong, converting presence, your dealership doesn't exist to them.
Low engagement on your Vehicle Detail Pages (VDPs) is a clear sign that shoppers aren't finding the information or confidence they need to take the next step.
Impact to your Business:
High VDP engagement is a direct indicator of purchase intent. By optimizing this experience, you generate more, higher quality leads from shoppers who are actively interested in your vehicles.
Why you should act now:
Your inventory isn't being showcased effectively— An outdated website design can frustrate visitors, causing them to leave and choose competitors with a more modern, user-friendly interface.
Your brand perception suffers— Poor VDPs mean your best cars aren't making a strong first impression online, causing shoppers to lose interest.
You're losing silent shoppers— Many potential buyers will simply leave your site without contacting you if they can't easily find photos, pricing, and details.

Features:
Benefit to Dealers:
