Nothing is more important than managing your reputation. In today’s digital world dealers need to proactively solicit and collect positive reviews from every sales and service customer. This will make your employees perform at a higher level and give consumers a truer picture of your Dealership’s Reputation. Moreover, when you inevitability receive that one negative review the searching public can see all of the positive reviews and the one negative review will bare less weight and be given less validity.
However, if you do not take your reputation seriously by proactively engaging customers to leave positive reviews the only review the searching public will see is that one negative review. The more positive reviews you can proactively solicit the better. Google now has a ranking system of 1-5 stars. Do a contest inside your dealership to see which employee can receive the most positive reviews in a given time period.